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Orlando, Florida, United States
Jorge Calvo an Emmy award winner sportscaster.

Tuesday, November 29, 2011

Project Management: All you need to know without reading!

-As Theodore Roosevelt once said: “whenever you are asked if you can do a job, tell’em. ‘Certainly I can!’ Then get busy and find out how to do it".

That is precisely what happened when I decided to write a blog about Project Team Management! 

In order to complete my task I decided to showcase some of the most useful tools to manage this interesting discipline known as "PTM". But instead of going through libraries and research articles I will guide you through some of the most prominent ideas through the best podcasts available on iTunes.

Note: If you do not know what a podcast is click here, if you want to access the podcasts featured in this blog click here.  



People and Projects Podcast: Project Management Podcast

This podcast has a great branding feel to it. It is produced by Andy Kaufman, the president of the Institute for Leadership Excellence and Development in Chicago and with more than 60 episodes the author touches in virtually every aspect of PM. The downside of this podcast is that there are only two video posts available and one of them does not even work. Also the website linked to the podcast looks far less professional than the presentation it has on iTunes. 
However, the reviews for this site are good. With 4 ½ out of 5 starts and
a very energetic tone to the audio content I  found this podcast as a very
useful tool in the project management learning experience.


The Project Management Podcast

Known as the father of the project management podcasts, this show is one of the most complete analysis for project management with more than 190 episodes. It is produced by Cornelius Fichtner a British specialist who makes this podcast an informative source with a reasonably amount of entertainment.  This podcast has 47 ratings by users who classify it as very good (4 ½ out of 5 stars)  Bear in mind that iTunes only carries the last 7 versions of this podcast for a complete list of the audio content go to the project management podcast web-site.





This show created also by Cornelius Fichtner is a mere training tool for those who are getting ready to take the challenging PMP exam. There are 10 free shows available to the public, however, this podcast should be seen more as a selling feature rather than an educational tool.  It still holds 3 ½ stars out of five but none of  the 22 people rating this show have left a podcast review.






PM 411.org Project Management Podcast

This podcasts has many things going for it; the first is that it is compact; with an average of 26 minutes of length it makes the experience a lot more enjoyable. Also, half of the teachings in this show are presented in a video format, which helps visually oriented people understand concepts in an easier way.  The author of this audio/video production is an organization named PMP 411which as a small infrastructure and almost feels like a blog page.  Take a look of the web site.




NASA Project Management

This podcast was not created to be an ongoing resource for project management students. It only contains the talks of several speakers who participated at a seminar held by NASA. The topics presented in this topic do not always relate specifically to the project management categories but the ones that do are very informative.  The NASA podcast does not have any reviews. They only updated content on October , 2010 and have not touched the site ever since.

Thursday, November 3, 2011

Manchester: We'll create our own Facebook, mate!

It is no secret that social media and businesses have found a magic formula to reach out to clients. With tools that allow you to track down the profile of a potential customer and the ability to recognize the appropriate target market it is clear that marketing & social interaction is now a "gold mine."

But imagine if you have a product so popular, so demanded, that allows you to skip through writing checks for social networks without sacrificing this vital tool?

Well If you are the Manchester United Football Club  and possess a fan base of 350 million you can have the luxury of  creating your own social network site  and forget about paying others.






The numbers are exorbitant. Thinking that a product can reach 500 million fans worldwide is an incredible branding power. Imagine hundreds of thousands of people interacting in real time, just like you and I do on twitter and Facebook everyday but identified by a common preference! 

But several questions arise from this new perspective on social interaction...

One is, how are the planning on doing this?

Well, if you have ever seen the work of Sapient Nitro you can imagine the adventure that this site is going to be.  This ADDY award, Revolution award, Gold Cyber Lion award winner marketing firm can certainly bring the excitement needed, not to mention that they are no strangers to the marketing of internationally recognized sports.

Check out the mobile application that the company created for the Chip Ganassi Racing team

Could they beat Facebook?

With dominating portals like Facebook and twitter someone may think that digital interaction with yet another platform may seem unattractive. Nonetheless, companies like Ducati have been able to filter in between the lines of social interface. They have created a web site that catches the user attention by sharing the love for the product (motorcycles in this case) and building an electronic community of Ducati lovers. Think of it as the modern age of Harley-Davidson biker convention but without the inconvenience of being stereotyped with a particular segment of the population.



Finally, Is Manchester United popular enough to pull this off?

We have already seen the numbers. The research conducted by the “Red Devils” marketing department claims to have 20 million fans only in their Facebook page.
They not only are one of the iconic teams in England but also, they managed to win the championship of the Premier League last year.
Their popularity in Asia, particularly in Korea is astonishing, mainly due to the fact that they have Ji-Sung Park in their roster.



Manchester United has been able to understand that the internationalization of the team is crucial in order to improve the popularity of the team overseas.
Proof of this is the contract offered to the Mexican striker, Javier “Chicharito” Hernandez.



The Red Devils have locked the 23-year-old star for the next five seasons. Hernandez and the 21 goals scored with the team are prove that he is a great asset for the team inside and outside the field. Jerseys, publicity, television contracts, team advertising amongst other perks have gone across the Atlantic and into the Mexican economy which is now married to Manchester United.

Just like the "Hernandez-Mexico" engagement the team has acquired players from other countries such as Ecuador (Antonio Valencia), Brazil (Fabio Fabio), Bulgaria (Dimitar Bervatov), Senegal (Patrice Evra), Yugolslavia (Nemanja Vidic), etc.



All of these factors make this proposal a very interesting twist in this ever-changing digital age. Manchester United as a product has been able to cross borders and even continents.
 With the new site the company will be able to deliver all kinds of products ranging from team merchandise, soccer videos, player interaction, ticket sales, multimedia content and many other products that are yet to be discovered. 

The British Red Devils have found what could be the next generation of social media where the love for one product may very well score more pounds than goals.