3 keys of Digital Marketing

It is truly amazing how much the internet has changed our lives. Now we don’t have to make trips t other library of buy a map to find where we are, we don’t even have to order pizza over the phone all you need to know is learn how to search and find things.

That is the success of some of the most important companies today. Google, Yahoo Bing and Mozilla exist because people need to offer their services and sell their products and this search engines provide you with the link between them and the money.

That is precisely the idea of digital marketing; being able to place your website in the right place for the right people. This tool is immensely useful and I have found three basic principles to improve your digital marketing no matter what it is you offer.

Keep it concise.

When crating your target keyword search, meaning the key phrases you will utilize for people to find you it is important to keep it short and clean. As the experts exposed it is better to not try “to do too much with one web page in regard to keyword optimization”

Improve your organic search

While you search for anything there are two results organic and paid results. Organic are obviously free and rely on how efficiently you are able to expose your own site. It is always better to have these results as your strength while creating a website due to the fact that “inorganic” results, also called PPV, (pay per click), will be an expense for your company. This is especially important if your site is image driven the Wpromote agency has an excellent article explaining how to make the most out of the organic image searches on Google.

Be simple but avoid common words

Many companies invest a lot of money on being found on the internet. Many other have such a strong brand image that most of the online market works in their favor, for example, soda, coffee, hamburger are easily related to Coca-Cola, Starbucks and McDonalds. Being able to find words that describe your product or service with good synonyms and punctual descriptions can energize the traffic and even sales. Check out these good examples provided by Clickey.com

Successful sponsorships

Most sports, if not all, have an alliance with one or more brands to sponsor events and teams. This has been able to bring sports into the next level and help support not only the team but also the fans expectations towards the franchise.

Take the NFL teams for example. All of the arenas and stadiums around the country have a sponsored name. The “Sun Life Stadium” in Miami, the “Heinz Stadium” in Pittsburgh and the newly named “Mercedes-BenzSuperdome” in New Orleans where the car manufacturer arrange to contribute with 20 million dollars to the Saints franchise in exchange for the name in the next 10 years.

But everything from stadiums to memorabilia and jerseys are at stake for potential sponsorship agreements. In the last decade the American company Nike has gained some terrain into the soccer market around the world. They are now the main sponsor for international teams such as Holland, the United States, Portugal, Brazil and Portugal, some big names in the industry. Proof of this is the challenge that the now represents for the world sponsor leader in this discipline Adidas. A current report states that Nike has been gaining some terrain in this matter. “Sales of soccer goodswill top 4 billion euros in 2012, according to Peter Rohlmann at Germanconsulting firm PR Marketing. He estimates Adidas' market share at 38 percent,with Nike closing in quickly at 36 percent.”

Finally athletes themselves identify now with certain brands in order to gain awareness and of course some revenue. An excellent example of this marketing trend is what the Michael Jordan name brand has done for the 2012 presentation of it’s new “Jordans” the legendary snickers that have now become a cult product amongst basketball fans. For the presentation AJ2012 the marketing team gathered a group of people to create a completely customized shoe that will adjust to the fan’s desires. Three different shoes are represented by three different styles of basketball players in this case, Chris Paul from the LA Clippers, Carmelo Anthony from the NY Knicks and Dwayne Wade from the Miami Heat. The all represent one of the three kinds of shoes that AJ2012 is branding all done by an spectacular display of graphics and images worth checking out! AJ2012