It is truly amazing how much the internet has changed our lives. Now we don’t have to make trips t other library of buy a map to find where we are, we don’t even have to order pizza over the phone all you need to know is learn how to search and find things.
That is the success of some of the most important companies today. Google, Yahoo Bing and Mozilla exist because people need to offer their services and sell their products and this search engines provide you with the link between them and the money.
That is precisely the idea of digital marketing; being able to place your website in the right place for the right people. This tool is immensely useful and I have found three basic principles to improve your digital marketing no matter what it is you offer.
Keep it concise.
When crating your target keyword search, meaning the key phrases you will utilize for people to find you it is important to keep it short and clean. As the experts exposed it is better to not try “to do too much with one web page in regard to keyword optimization”
Improve your organic search
While you search for anything there are two results organic and paid results. Organic are obviously free and rely on how efficiently you are able to expose your own site. It is always better to have these results as your strength while creating a website due to the fact that “inorganic” results, also called PPV, (pay per click), will be an expense for your company. This is especially important if your site is image driven the Wpromote agency has an excellent article explaining how to make the most out of the organic image searches on Google.
Be simple but avoid common words
Many companies invest a lot of money on being found on the internet. Many other have such a strong brand image that most of the online market works in their favor, for example, soda, coffee, hamburger are easily related to Coca-Cola, Starbucks and McDonalds. Being able to find words that describe your product or service with good synonyms and punctual descriptions can energize the traffic and even sales. Check out these good examples provided by Clickey.com
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